Category: Commercial Work

London Cycle Hire Scheme shoot

I am currently working with Transport for London and Swedish stylist Kajsa Soderlund to produce new images to promote the London Cycle Hire Scheme. This first series focuses on tourists and visitors using the cycle hire scheme to access the cities many beautiful spots. Everyone on the shoot cycled from location to location with clothes, props and this amazing Crystal Lighting. Shot on Canons with remote Nikon Speedlights on booms. Models from BMA Models on Hyde Park Corner London. Shooting bike to bike down Exhibition Road, South Kensington, London. Early morning long lens shot beside the Serpentine in Hyde Park.
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Making Street Photography Pay.

One of my Commercial Portfolios of Street Photographs.    I have often stated that I consider Street Photography to be the least commercial form of image making and yet I have made a good living for over twenty years from having a portfolio of Street Photographs. I thought I would explain a little about how I have managed to translate what I do on the streets into a commercially applicable form. The main issue with Street Photography is that it deals with the 'real' and very little commissioned photography portrays reality in the raw. Most commercial photography deals in retouched fantasy or specifically polishes reality to make it into an aspirational 'super reality'. The commercial photographer typically employs the dark arts of photography and post production to make the world look more colourful, more beautiful, brighter and purchasable.   Where can we fit into this as Street Photographers?   I won't lie to you, very few of us do fit [...]
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