Category: Street Fashion

London Cycle Hire Scheme shoot

I am currently working with Transport for London and Swedish stylist Kajsa Soderlund to produce new images to promote the London Cycle Hire Scheme. This first series focuses on tourists and visitors using the cycle hire scheme to access the cities many beautiful spots. Everyone on the shoot cycled from location to location with clothes, props and this amazing Crystal Lighting. Shot on Canons with remote Nikon Speedlights on booms. Models from BMA Models on Hyde Park Corner London. Shooting bike to bike down Exhibition Road, South Kensington, London. Early morning long lens shot beside the Serpentine in Hyde Park.
Continue Reading